The short version
One offer, one CTA, local audience → single-page. Many services, content depth, SEO ambition → multi-page. Both can hit Lighthouse 90+; the difference is conversion path and SEO surface area.
Single-page wins for…
Local trades with a single offer (plumber, electrician, mobile car valeting). The hero, services, reviews and contact all on one scroll. Action-oriented. Quote form is the goal.
Multi-page wins for…
Anything where SEO depth matters (services pages, blog), or where users need to research before buying (clinics, legal, restaurants). Each service is its own ranking page; each blog post is its own asset.
Hybrid: the best of both
For most BadeStudio Pro clients we ship multi-page sites with one strong landing page per ad campaign. The landing page converts traffic, the rest of the site builds trust.
Related: See our pricing tiers or website design for small businesses.
